To ensure that you receive notices about the Dealer Attitude Survey:
We no longer show survey confirmation notices at the end of the survey or send survey confirmation emails once you have completed the survey.
To check that we have a valid email address for you, you can go to www.nadasurvey.com and enter your email address into the Forgot User ID in the Help section. If the email address matches the email address listed for you in the database, we will send your User ID to the email address entered in approximately five minutes. If the email address you entered does not match our database, you will receive an error message. If you have several email addresses, you can try each of them. If you are still not successful, you can send your preferred email address to questions@nadasurvey.com along with the name of your dealership, exact street address, city, state, Zip Code and telephone number.
If you forgot your User ID, click on Forgot User ID in the Help section. When requested, enter the same email address you used to register your dealership.
If you cannot remember if you previously registered to complete the Dealer Attitude Survey online, do not register again. To find out if you are registered, click on Not Sure in the Help section and enter the email address you would have used to register this dealership. If you have multiple email addresses, you can try each of them. If your email address matches our database, we will email you your User ID in approximately five minutes. In addition, you may want to ensure that your SPAM filter is not blocking emails from chairman@nadasurvey.com.
Dealer Principals who own more than one dealership will receive a unique User ID for each dealership if they are listed as the Registered User for each one. Some Dealer Principals may elect to have their General Manager at each dealership listed as the Registered User. If the General Manager is the Registered User, the User ID will be emailed to him/her. If you are listed as the Registered User for multiple dealerships, you will need to complete a Dealer Attitude Survey for each dealership individually, even if you sell the same franchises.
Yes, all surveys are confidential. The survey results are reported by franchise or market, not for individual dealerships.
Your manufacturer realizes the value of the Dealer Attitude Survey data. They want their dealers to participate in the survey effort. When the majority of dealers complete the survey, their collective voice has a greater impact upon the manufacturer. Your manufacturer and their field staff representatives believe that it is in their best interest to have as many of their dealers as possible complete the survey to be more responsive to their dealers needs.
The Dealer Attitude Survey is confidential. Manufacturers NEVER see a dealer’s individual responses. The responses for dealers with the same franchise are combined and reported together by franchise, market group (e.g., European, Luxury, etc.) and geographic region. The User ID and ZIP code allow us to place the completed survey in the correct group. They also are a quality control check to prevent the same dealership franchise from being evaluated more than once. The group reporting helps NADA and your dealer council chairperson to identify areas of both strength and weakness to be discussed with your manufacturers.
No, your registration is linked to your dealership and is valid for as long as you own the dealership. The User ID(s) will be emailed to you at the start of each survey. You can update your email address or dealership information at any time using the Update Registration Information feature.
When requesting a forgotten User ID or updating your registration information, you are asked for your email address. The email address you enter should be your existing email address as it is currently reported on your dealership’s registration form. To update your email address, click on the Update Info in the Help section. You will need to enter your User ID and “old” email address to access your registration information. When the update form is displayed, you can change your email address and other information as necessary. Your information is updated after you submit the change.
You can change or update any section of your registration (Dealership Information, Franchise Information, Registered User, or Alternate User) by clicking on Update Info in the Help section. The update form will contain your current information. Simply type over the information you want to change with the new information. You will need to enter your User ID and email address to view your registration information.
The User ID consists of seven unique numbers associated with an individual dealership and is used to access the Dealer Attitude Survey. You obtain a User ID by registering your dealership, which can be accomplished by clicking on New Dealership in the Help section and enter the information for your dealership(s).
NADA will email you your unique User ID at the start of each survey. The Winter Dealer Attitude Survey information is emailed in early January, and the Summer Dealer Attitude Survey information is emailed in early July. The complete survey schedule is available by clicking on Schedule at the top of the screen.
The Survey Aid is a downloadable version of the online survey. It enables you to complete your franchise evaluations on paper, and then have an Administrative Assistant or other staff member enter them online for you. Remember to keep your User ID confidential. The Survey Aid is a tool and not a substitute for an online survey. Only surveys completed online are counted in the results. NADA cannot accept fax or email paper surveys.
You will receive an email from chairman@nadasurvey.com along with your User ID and a hyperlink to the survey. In addition, you may want to ensure that your SPAM filter is not blocking emails from chairman@nadasurvey.com.
The length of time it takes to complete the survey depends upon how many franchises you evaluate at the same physical location. For a majority of dealers with a single franchise, it takes approximately 14 minutes to complete the survey. Since some questions pertain to the dealership and others to the franchise, a dealer with three franchises will take on average approximately 21 minutes to complete the survey.
You can log in to the survey multiple times with the same User ID to complete evaluations for all of the franchises sold by your dealership. As with most computer programs, if you start the survey and leave it idle for approximately ten minutes, it will terminate the program. To make it easier, we have added a Survey Aid, which is a downloadable version of the online survey. You can fill out your franchise evaluations on paper, and then have an Administrative Assistant or other staff enter them online for you. Remember to keep your User ID confidential. The Survey Aid is a tool and not a substitute for an online survey. Only surveys completed online are counted in the results. NADA cannot accept fax or email paper surveys.
If called away while completing the survey, your survey will remain on the screen for approximately ten minutes, if you have NOT logged out. This will allow you to pick-up the survey where you left off.
If you begin the Dealer Attitude Survey and stop in the middle of your franchise evaluation and logout, you will have to re-start the survey for the franchise you were in the middle of completing.
The Dealer Attitude Survey is designed to work best if you are using the most up-to-date version of Internet Explorer. If possible, access the survey from a computer with this browser. If you still are experiencing issues please send an email to questions@nadasurvey.com and provide the issue you are having along with the web browser you are using to access the survey.
The Dealer Attitude Survey is set up so you can evaluate up to six franchises at a time. Most dealerships can complete an evaluation for all of their franchises at the same physical location in a single online session. If you have seven or more franchises at the same location, you will need to submit your survey for your first six, and then login a second time to complete your evaluations for your additional franchises. If you own/manage more than one dealership which are at separate locations, please complete a separate survey for each dealership and all the franchises sold at each dealership.
Once you complete the Dealer Attitude Survey, you will see a webpage stating that your survey has been successfully submitted.
The Dealer Attitude Survey is displayed on your computer screen in a user-friendly format. The special format uses different styles of print/font, color, and shading as well as circles and boxes to make it easy for you to enter your answers. Once you enter your answers and submit your survey, the results are stored in a secured server in a computer-only readable format that strips away the special format and stores your answers as a series of numbers and letters. Your data are stored on the server with more than 14,000 other Dealer Attitude Surveys. Due to the manner in which the surveys are stored, we cannot provide you with a copy of the completed survey that is easily readable by humans.
If you want to save a copy of the survey, download a copy of the Survey Aid found on the website—www.nadasurvey.com. Record your answers on the Survey Aid and then enter them into the online survey.